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How many Ideal Customer Profiles should I create?

How many Ideal Customer Profiles should I create?

We recommend having one broad profile and one per product or vertical you are trying to target.
For example:
Company A is selling one product to three different verticals (retail, e-commerce, wholesalers).
We recommend one profile that targets all the verticals and an additional profile per vertical. Company A would, therefore, have four Ideal Customer Profiles.

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