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Leadspace on Demand: Analytics

The Ideal Customer Profile (ICP) report is designed to provide data-related insights on firmographic, demographic and behavioral attributes of companies and people expected to become a company’s most valuable customers. 

Key components in the company report

  • Audience Type filter - ability to examine ICP on the Company, Person and intent level.  
  • Segment Filters - on the top right side, the hamburger icon opens a side bar that allows the user to show the analysis for a specific part of the segment, by choosing a field and specific value within to filter by. 
  • Companies - the number of companies shown in the current view (post-filters) based on the conversion goal defined.
  • Converted - the number of converted companies\people shown in the current view (post-filters) based on the conversion goal defined.
  • Lift - defines the conversion x times over the average conversion in segment (pre-filters)
  • Company Industries\Sub-Industries
  • Company Size\Revenue
  • Company Country
  • Company Specialties - Beyond Industry Company Specialization
  • Company Expertise - Aggregated people up expertise on the company level
  • Company Technologies - Tech Install and Website Technologies (Including customer taxonomy on predefined technology clusters.

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Key components in the person report

  • Audience Type filter - ability to examine ICP on the Company, Person and intent level.  
  • Segment Filters - on the top right side, the hamburger icon opens a side bar that allows the user to show the analysis for a specific part of the segment, by choosing a field and specific value within to filter by. 
  • People - the number of companies\people shown in the current view (post-filters) based on the conversion goal defined.
  • Converted - the number of converted people shown in the current view (post-filters) based on the conversion goal defined.
  • Lift - defines the conversion x times over the average conversion in segment (pre-filters)
  • Person Level
  • Person Department
  • Person Country
  • Person Personas
  • Person Job Functions
  • Person Expertise

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How to create a report

Currently, these report can only be produced offline by our data analyst team. Users can reach out to their CSM to request this, and upon creation it will show in their Leadspace On-Demand account.

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