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What are the common areas customers can highlight to their management where they should see a return on investment?

  • Data Management - enrichment/match rate, productivity, adoption/usage 
  • Inbound Marketing - lead conversion rates, productivity/prioritization, email open/click rates
  • Outbound Marketing/Prospecting - pipeline growth, meetings, conversion rates, close rates
  • ABM - account engagement, target account pipeline, close rates, deal size
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