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Do companies need to change or modify the structure of their sales and marketing organizations to manage the CDP – or is it more about surfacing insights in existing sales and marketing solutions and workflows?

We work within existing organization, systems, and processes as much as possible. We also offer complete support with customer success and analyst teams to provide managed services in some cases, or our Leadspace Accelerators for professional services implementation support. None of our customers have necessarily changed their organizations to manage the CDP. Some have created “tiger teams” or project groups who spend part of their time managing and optimizing CDP implementation. In many cases the addition of a CDP helps streamline and automate what were once manual tasks carried out by Marketing/Sales Ops teams, which frees up time for more strategic pursuits.

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