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Do companies rely only on the CDP providers data enrichment which is supported by a subset of 3rd party vendors, or do they continue to source data from other 3rd party vendors?

Our CDP is best-in-class in blending 40+ data sources for our out-of-the-box 2nd party data asset. We work with a handful of partners to license premium add-on data sets. Our open architecture allows for the addition of more niche or already licensed data sources to be onboarded to the CDP and delivered in addition to the 2nd party data. We’re also able to onboard data into a customer’s instance of the CDP via offline processes, or with CSVs in our Leadspace On-Demand app.

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