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Is the CCPA law coming in to effect on January 1st 2020 opt in, or opt out?

Opt out.  The CCPA doesn’t deal with direct marketing, rather, it is directed for businesses that collect personal information of consumers who are California residents and provides certain rights to such consumers like the right to opt out of the sale of their personal information and a limited right that the information about them will be deleted (similar to the right to be forgotten under the GDPR).

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