Everything new in the Summer 2020 Leadspace Product Release:
Segment Builder - Open Beta
- Start with the best target account lists for ABM with a comprehensive view — including intent, tech install, and scores.
- Create unified, aligned segments that are fully embedded and deployable to CDP-connected systems and flows.
- First steps toward the ultimate segment & activation hub with an intuitive view across sources (including 1st party and scoring)
This feature is now available for all customers to test. Please contact your Customer Success Manager to get access. As always, we appreciate your feedback.
DETAILS FROM SPRING RELEASE:
In Leadspace On-Demand, customers can click on “Create Segment” then choose “Companies by Criteria” under “Discover” to launch the new Segment Builder feature. Users can select various criteria like employees, revenue, industry, and even tech install, 1st party scores, and intent. Results show as criteria are added, with the ability to examine individual company records to see what kinds of data will be included. Once the segment is created, it can be easily expanded with personas at those companies and deployed to connected systems.
*Available to customers with access to Leadspace On-Demand (subject to discovery credits)
New - Ability to rename and delete segments. (Admins are able to delete/rename all segments, Users can only delete/rename segments they have created)
LEADSPACE FOR ADS
LinkedIn Connector (Beta)
- Build unified company or person-based audiences in Leadspace On-Demand, then deploy directly to LinkedIn with a click.
- Get higher conversions & engagement with intelligent targeting using data not available on LinkedIn — technology, intent, scoring, and 1st party data.
Available as an add-on, based on audience sizes and scoring/modeling used to create audiences. Contact your Customer Success Manager to learn more.
LEADSPACE FOR SALESFORCE
Enrich and update records every hour to ensure any new data is getting automatically synced to the CDP.
Additional options for defining the types of objects or records to enrich/update for event-based triggers.
Available to all customers who upgrade to Leadspace for Salesforce version 3.41. Contact your CSM to update.
ABM Dashboard in Salesforce (Demo)
Extension of unified account engagement dashboard in Lightning.
Requires ABM Dashboard add-on/services. Contact your CSM to learn more and get a demo.
- Improved company suggestions
- Index refresh and “cleaning”
- Improved search queries
- Removed search for non-business emails
- Enabled SmartForms for company only forms
Available to all customers with SmartForms.
SCORING & INSIGHTS
- New source of flexible intent data and signals embedded into the Leadspace platform.
- Bid stream signals aggregated across a wide set of ad networks provide broader coverage.
Available as an add-on, based on number of topics for monitoring and scoring. Contact your Customer Success Manager for more information.