CDP Selection and Deployment
- What are the common challenges for implementing a CDP and integrating into current systems (Salesforce, Marketo)?
- What should our 30/60/90 day plan be for implementing a CDP? (just the major tasks and phases)
- Do companies need to change or modify the structure of their sales and marketing organizations to manage the CDP – or is it more about surfacing insights in existing sales and marketing solutions and workflows?
- What are common challenges with syncing CDP with other platforms? Does this typically require manual intervention to ensure data quality before syncing? How do companies manage this process to maintain data integrity?
- Do companies rely only on the CDP providers data enrichment which is supported by a subset of 3rd party vendors, or do they continue to source data from other 3rd party vendors?
- Can a CDP’s ID resolution capabilities be a surrogate or replacement for LiveRamp?
- How frequently do companies typically run data enrichment?
- What are the unexpected costs when implementing a CDP?
- What are the hallmarks of a best-in-class execution and implementation of a CDP?
- What are the common areas customers can highlight to their management where they should see a return on investment?