30 Days:
- Scoping and Gameplan (includes goal setting and benchmarks)
- Education and data setup (hierarchies, key segmentations fields, picklists, value mapping)
- Model/Persona creation
- Initial data enrichment
60 Days:
- System integration (SFDC, MAP, etc.)
- End-to-end testing
- Training
- Go-Live
90 Days:
- Follow-up, troubleshooting
- Metrics & Results
- Optimization (models, segments)