The final program builder in Eloqua will look like the following:
Where the Compare Contact Fields are:
1) Contacts whose 'SFDC Account ID' is blank (we do not want to add contacts who already has a matched account)
2) Contacts whose 'Company_LSID' is NOT blank (Only those companies that have been enriched and have a LSID are part of this program)
Configuring the Program Builder
Using LSIDs, Lead-to-Account matching in Eloqua may be automated, by one of the following methods:
Using Account Linkage - set the LSID field as lookup on both entities
Using Match Rules - set up a program builder, to pull leads from an existing program to send through a “Match Rule” Mechanism, to populate Account ID/Flag to the lead.
Add another step to Remove Contact from Program
Final Program Screenshot
Remember to add this program builder to the main program builder.