In inbound enrichment, it can become essential to creating filters to weed out the invalid data that some leads may fill out as their input information. This helps eliminate the potential for you to send fake or invalid leads through for Leadspace enrichment, which can use up credits and API calls. To reduce the number of "junk" leads, you can apply specific filters to your inbound data to ensure that only quality leads to valid input are sent through for enrichment and to your sales teams.
The following article will show you how to apply filters (in this example for Country and Email address) in an Eloqua campaign before sending the contacts to enrichment with Leadspace and how to setup the enrichment step as well.
1. Go to Campaigns in the upper right corner
2. Choose to create a Multi-Step campaign
3. On the left choose to add the following steps:
- Segment Members
- Compare Contact Fields (you will need this step 9 times)
- Wait step
- Leadspace Enrichment Cloud Action
4. For the Segment Members step - Choose the required segment
5. In case there is no prepared Segment, you can choose to create a new one by pressing the New button and edit it by pressing the pen button
6. For the Country filters, apply the filters as below with one country for each Comparing step
7. For the Email filters, apply the filters as below with one domain for each Comparing step
8. Connect the positive bullets to the Leadspace app as follows
9. Set the Wait step for as long as wish the junk contacts to wait
10. Connect the negative bullets to the next step as follows
11. Connect the last negative bullet to the Wait step as follows
12. Press Save in the upper right corner and name the campaign
13. Activate the campaign