Print Friendly and PDF
Follow

Eloqua: Applying Junk Filters On Inbound Enrichment

In inbound enrichment, it can become essential to creating filters to weed out the invalid data that some leads may fill out as their input information. This helps eliminate the potential for you to send fake or invalid leads through for Leadspace enrichment, which can use up credits and API calls. To reduce the number of "junk" leads, you can apply specific filters to your inbound data to ensure that only quality leads to valid input are sent through for enrichment and to your sales teams.  
The following article will show you how to apply filters (in this example for Country and Email address) in an Eloqua campaign before sending the contacts to enrichment with Leadspace and how to setup the enrichment step as well.

1. Go to Campaigns in the upper right corner

1.png

2. Choose to create a Multi-Step campaign

2.png

3. On the left choose to add the following steps:

 - Segment Members

 - Compare Contact Fields (you will need this step 9 times)

 - Wait step

 - Leadspace Enrichment Cloud Action

3.2.png

4. For the Segment Members step - Choose the required segment

5.png

5. In case there is no prepared Segment, you can choose to create a new one by pressing the New button and edit it by pressing the pen button

5.b.png

6. For the Country filters, apply the filters as below with one country for each Comparing step

6.png

6.1.png

7.png

8.png

7. For the Email filters, apply the filters as below with one domain for each Comparing step

9.png

10.png

11.png

12.png

13.png

8. Connect the positive bullets to the Leadspace app as follows

positive.png

9. Set the Wait step for as long as wish the junk contacts to wait

21.png

10. Connect the negative bullets to the next step as follows

negative.png

11. Connect the last negative bullet to the Wait step as follows

final_negative.png

12. Press Save in the upper right corner and name the campaign

15.png

16.png

17.png

13. Activate the campaign

18.png

19.png

20.png

 

 

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request

0 Comments

Please sign in to leave a comment.