The Leadspace Value Mapping option enables you to push custom values in place of Leadspace values. This function is available on a majority of Leadspace fields including:
Company Sub Industry
Company Revenue - Exact*
Company Revenue - Range*
Company Size - Exact*
Company Size -Range*
LS Company ID*
Original Email Verification Status
Site Is Subsidiary
*Available for GU, DU, and SITE fields
Why Value Map?
The most common use case for Value Mapping is aligning Leadspace values with a customer's existing picklist values. For example, for Company Size - Range, Leadspace uses "1-10", "11-50", etc. as values, whereas a customer might use "0-25", "25-100", etc. as values. Through Value Mapping, the customer can choose to receive the Leadspace value of "1-10" as "0-25" in their Salesforce/Marketing Automation platform instead.
A second use case for Value Mapping is translating Leadspace values into values that better fit a customer's needs. For example, if a customer needs very specific Company Industry values, he can leverage a NAICS to Industry mapping, and push a specific industry for each NAICS code. Leadspace offers 19 general industry values, but with a NAICS to Industry mapping, the customer can receive hundreds of specific industry values.
Value Mapping Examples
|Source Field Name||Rule||First Value (Leadspace)||Second Value (Leadspace)||Target Field Name||New Value(Custom)|
|Company Size - Exact||IS BETWEEN||0||25||Company Size - Range||0-25|
|Company Size - Range||EQUALS||1-10||Company Size - Range||0-25|
|Company State||EQUALS||TX||Company State||Texas|
|Company NAICS||EQUALS||611512||Company Industry||Flight Training|
|Company Zipcode||STARTS WITH||733||Company State||Texas|
Why don’t Leadspace industry values map directly to NAICS codes?
Leadspace industry values are derived from a blending process that goes beyond traditional SIC and NAICS codes, taking social signals into account. Essentially our industry values reflect how the company categorizes themselves socially, therefore, we do not directly map to NAICS codes (although both SIC and NAICS codes are a part of our industry determination logic).
However, if your industries do map to NAICS codes, we can create a NAICS to industry mapping which would push a specific industry for each NAICS code. If you provide us with an export of your picklist, we can complete this mapping.