What’s New?
In July ‘23, Leadspace introduced nine new company enrichment fields that display company funding and investment data. These fields provide critical funding round data covering VC, PE, Angel Investor and debt financing. They also include data points such as investors, last funding date, funding rounds, amounts, and much more. This allows customers to couple these signals with other premium profile signals such as department size and custom, third-party activated signals to minimize the need for multiple integrations for unique datasets.
These fields have been added to the enrichment schema and are available with all methods of Leadspace Enrichment:
- Leadspace for Salesforce
- Marketo, Eloqua, Hubspot
- Single/Bulk API
- SmartForms
- Studio
Fields
Here is a matrix of the new fields we have added.
| Field Label | API Name |
| LS Funding CB URL | company.funding.cb_url |
| LS Funding Last Round Date | company.funding.last_round_date |
| LS Funding Last Round Money Raised | company.funding.last_round_money_raised |
| LS Funding Last Round Type | company.funding.last_round_type |
| LS Funding Total Investor Count | company.funding.last_round_investor_count |
| LS Funding Total Rounds | company.funding.total_rounds_count |
| LS Company Investors | company.investors.company_investors |
| LS Last round Investor CB URL | company.investors.cb_url |
| LS Company Last Investor Name | company.investors.last_investor_name |
These fields have also been added to our API and Field Selection documentation throughout our KB.
If you have any questions, please contact Leadspace Support.
Additional Information
If you use any of the following Leadspace integrations and would like to use these fields, we will need to complete a mapping exercise. The method will be based on which application you are using:
- Leadspace for Salesforce
You should see the new fields in your Account, Lead, and Contact Output Mapping Tabs in LS4SF. These will be towards the top of the page and will have the blue NEW badge if you have yet to create them.
You can complete mapping by making sure these fields are marked Active and then select the Update Mapping button.
- MAPs (Marketo, Eloqua, Hubspot)
If you have MAP integrations, the mapping is updated and uploaded by Leadspace Support. If you would like these fields in your Leadspace enrichment results in these systems, please create the field(s) in the respective system and send the API/Internal Field values to Leadspace Support. We’ll finalize the mapping in our admin configuration and provide confirmation once complete.