To make sure Leadspace brings you the best enrichment results, our enrichment process relies on the input data provided by you. The better the input, the better our results are.
Below you can find out what input data you should provide to Leadspace to have a successful enrichment for Lead and Contact Enrichment, and Company Enrichment. These input requirements apply to all, Leadspace applications and integrations.
Leads/Contacts Enrichment
Our Leads/Contacts enrichment process uses the following data fields as input:
Field Name |
Mandatory |
Mandatory (Conditionally) |
Recommended |
Comments |
Company Name/Account |
|
X |
|
Company Name/Account is only required if the input Person Email is a webmail address that is not on our top 100 list here. If you are using a business email domain, or one of the top 100 emails for personal email matching, Company Name/Account is not required. |
Company Website |
|
|
X |
Fallback in case Company Name is not available. |
Person First Name |
X |
Likely required by your CRM, MAP, or source systems. |
||
Person Last Name |
X |
|
|
Likely required by your CRM, MAP, or source systems. |
Person Email |
|
|
X |
For best results, this will be a business email value |
Person LinkedIn Profile URL |
|
|
X |
Can be used to enrich person records as a standalone input field. Highly recommended. |
Person Location (City, State, Country) |
|
|
X |
Aides in matching to the correct person location. Can be helpful if using LS for lead-to-account matching. |
Account Enrichment
Our Accounts enrichment process uses the following data fields as input:
Field Name |
Mandatory |
Recommended |
Comments |
Account Name |
X |
|
Minimum requirement for LS to make a company match. |
Account Website |
|
X |
Critical for fallback logic for companies with similar/same names. Highly recommended input |
Company Location |
|
X |
Critical for matching to the correct company hierarchies if available. |
Best Practices to Avoid "Invalid Input" Error
- Avoid special characters in Company Name
- Punctuation
- Non Anglican character sets like Kanji or double-byte
- Avoid fake or test Company Names ("1234", "xyz", "none", etc.)
- If using person email addresses (webmail addresses) that are not on the Personal Email Matching list, you must use Company Name as an input. If not, you will get an 'Invalid Input' response.
If you have any questions or queries how to leverage the input you send to Leadspace, please submit a Support Ticket or reach out to your Customer Success Manager.