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Leadspace Input Requirements for Successful Enrichment

To make sure Leadspace bring you the best enrichment results, our enrichment process relies on the input data provided by you.
The better the input, the better our results would be.
Below you can find out what input data you should provide to Leadspace to have a successful enrichment for our various features.
Please note that the data input requirements apply on both offline enrichment as well as our automatic enrichment via marketing automation systems or our Leadspace API.


Leads/Contacts Enrichment

Our Leads/Contacts enrichment process uses the following data fields as input:

Field Name

Mandatory

Recommended

Comments

Unique Identifier

V

 

In most cases, this will be the records Salesforce ID. This will prevent duplication during file upload after the enrichment process

Person First Name

V

 

 

Person Last Name

V

 

 

Company Name*/Account

V

 

Company name, email and website - While only one of them is mandatory, having all of them (or at least two fields) is recommended and will improve results significantly.

DUNS

 

V

DUNS number helps the matching but does not necessarily determines it. Therefore, the matched company may not have the same DUNS as provided in the input. Important to note that company name is the preferred index for optimal matching.

Person Email*

V

 

Fallback in case Company Name is not available. Business Email address.

Company Website*

V

 

Fallback in case Company Name is not available

Job Title

 

V

Important to note that if we are unable to find a new title, we will use the original title provided to determine Level, Department, etc.

Person Location (City, State, Country)

 

V

 


*
 Only one of the 3 fields marked with an asterisk is needed for successful enrichment.

 

Account Enrichment

In addition to Lead/Contact Enrichment input fields, the Account enrichment process is also using the following data fields as input:

Field Name

Mandatory

Recommended

Comments

Unique Identifier

V

 

In most cases, this will be the records Salesforce ID. This will prevent duplication during file upload after the enrichment process

Account name

V

 

 

Account website

 

V

 

Company Location
(City, State, Country)

 

V

 

 

Reverse Email

Leadspace owns a unique feature which can leverage a person webmail email address to successful enrichment results. When this feature is turned on, this field would be the only mandatory requirement. Please note that providing an email address only would yield decreased match rates results.

Field Name

Mandatory

Recommended

Comments

Person Email

V

 

Person webmail address. Decreased match rates when using this field as a sole input

 

If you have any questions or queries how to leverage the input you send to Leadspace, please contact us at [email protected] .

 

 

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