In this tab, you will see all the reports created for you. You will get a drop-down that contains all the available reports, and when choosing a specific report, the report will be shown on this page.
Depending on the models and reports built for you, you should expect to see at least one of the following report types in the Analyze tab, which will aid you in developing a better understanding of your data:
ICP (Ideal Customer Profile)
The Ideal Customer Profile (ICP) report provides data-related insights on firmographic, demographic and behavioral attributes of Companies and People expected to become a company’s most valuable customers.
Critical components in the company report:
- Audience Type filter - ability to examine ICP on the Company, Person, and Intent level.
- Segment Filters - on the top right side, the hamburger icon opens a sidebar allowing the user to show the analysis for a specific segment part by choosing a field and specific value within to filter by.
- Companies are the number of companies shown in the current view (post-filters) based on the defined conversion goal.
- Converted - the number of converted Companies or People shown in the current view (post-filters) based on the conversion goal defined.
- Lift - defines the conversion x times over the average conversion in segment (pre-filters).
- Company Industries/Sub-Industries
- Company Size/Revenue
- Company Country
- Company Specialties - Beyond Industry Company Specialization
- Company Expertise - Aggregated people up expertise on the company level
- Company Technologies - Tech Install and Website Technologies (including customer taxonomy on predefined technology clusters).
Critical components in the Person report
- Audience Type filter - ability to examine ICP on the Company, Person, and Intent level.
- Segment Filters - on the top right side, the hamburger icon opens a sidebar allowing the user to show the analysis for a specific segment part by choosing a field and specific value within to filter by.
- People - the number of Companies or People shown in the current view (post-filters) based on the conversion goal defined.
- Converted - the number of converted people shown in the current view (post-filters) based on the conversion goal defined.
- Lift - defines the conversion x times over the average conversion in segment (pre-filters).
- Person Level
- Person Department
- Person Country
- Person Personas
- Person Job Functions
- Person Expertise
How to create a report
Currently, these reports can only be produced offline by our data analyst team. Contact your CSM for more information.