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Marketo: Resend Leads For Enrichment

To resend leads enriched during a specified period of time back through the Leadspace webhook, you may perform the following steps.

First, make sure you have the "Leadspace On-Demand Enrichment" smart campaign in your Marketing Activities section.  If you don't, you can create one by doing the following:

  1. Navigate to "Marketing Activities"
  2. Create a new smart campaign titled "Leadspace On-Demand Enrichment"
  3. In the Smart List tab, add the following filter:
    Campaign is Requested => Source is "Marketo Flow Action"
    2018-10-12_11_20_21-Marketo___Leadspace_On_Demand_Enrichment__Smart_List____Marketing_Activities.png

  4. In the Flow tab, add the following flow step:
    Call Webhook => select Leadspace webhook
    2018-10-12_11_20_34-Marketo___Leadspace_On_Demand_Enrichment__Flow____Marketing_Activities.png
  5. In the Schedule tab, click "Edit" on Smart Campaign Settings
    Set "Run each lead through the campaign flow" to "Every Time"
    2018_10_12_11_27_39_Marketo_Leadspace_On_Demand_Enrichment_Schedule_Marketing_Activities.png

  6. Click "Activate"
    2018_10_12_11_28_16_Marketo_Leadspace_On_Demand_Enrichment_Schedule_Marketing_Activities.png

Once you have your "Leadspace On-Demand Enrichment" smart campaign created, perform the following steps to create a campaign to resend leads back for enrichment

  1. Create a new smart campaign
  2. In the Smart List tab, add the following filter:
    LS Updated "between" <start date> <end date>  => this captures all leads enriched by Leadspace within the specified period of time
    2018-10-12_11_21_59-Marketo___Send_Leads_For_Re-Enrichment__Smart_List____Marketing_Activities.png

  3. In the Flow tab, add the following flow steps:
    Change Data Value
      -  Attribute: LS System Status
      -  New Value: <leave empty> => this will clear out the technical enrichment status field so that the lead can be resent for enrichment
    Request Campaign => find your Leadspace On-Demand Enrichment smart campaign
    2018-10-12_11_22_43-Marketo___Send_Leads_For_Re-Enrichment__Flow____Marketing_Activities.png

  4. In the Schedule tab, click "Run Once" to run the qualified leads through the campaign
    2018_10_12_11_23_34_Marketo_Send_Leads_For_Re_Enrichment_Schedule_Marketing_Activities.png

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